Three Reasons Recruiting Costs More Than Ever Before

To help today's recruiters identify the best qualified candidates in the shortest time, diligent staffing companies are investing heavily in the growing costs of recruiting.

Every recruiter’s number one goal is to exceed their clients’ expectations by placing fantastic candidates in contract or direct positions. Ongoing success requires access to newer platforms, greater social media competence and increased brand visibility.

While recruiters still use traditional methods, the need to also become experts at social media recruiting and search engine optimization makes the task dramatically more complicated and the investment per candidate way more expensive than ever before.

3 Reasons Recruiting Costs More

1. Emerging Résumé and Job Websites: Not only do you need to scour traditional résumé sources like Monster.com, Career Builder , Dice , and Clearance Jobs , but now you also must pay for featured postings on newer players, such as Indeed and ZipRecruiter, to reach "active" candidates.

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2. Social Media Platforms: In the past, staffing companies relied heavily on their recruiting managers, but today they also must invest in social media managers. Without social media investments, recruiters will lag behind and lose out on many potential placements.

Today’s success-minded recruiters must employ social media platforms, such as LinkedIn , Facebook , YouTube, Instagram , Twitter, and even SnapChat , to locate qualified talent. They also need a dedicated social media manager to make sure their social presence is noticed and to help build their online connections. These strategies help uncover "passive" candidates.

Why Social Media Recruiting? In 2016, statistics indicated that:
• 20% of job seekers applied for jobs they first learned about on social media.
• 86% of job seekers in the first 10 years of their careers used social media to find work.

While investments in social media and related workflows increase hiring costs, the investment is well worth it. By sifting through social media profiles and connections, we’re turning out fresh candidates to interview and making great matches, faster.

3. Search Engine Optimization: Staffing companies need to rank high on Google . This alone requires large ongoing capital investments and SEO expertise with a very user-friendly website and smooth application processes functioning well across all devices. Finally, recruiting firms also need to focus on integrating AI, in all its evolving iterations, and AI costs are not yet clear.