Blog Post

STUDIES SHOW CANDIDATES PREFER HIGH TOUCH TO HIGH TECH

nat rosasco • Oct 31, 2017

WHY WE BELIEVE HIGH TOUCH IS A POWERFUL BUSINESS STRATEGY

A recent survey found that 91% of job seekers believe technology has made the job search process significantly more effective; at the same time, 87% believe technology makes the process more impersonal, according to featured news on the American Staffing Association website.

While we love technology, the heart of our business from Day One has been our people: our inside team, those we’ve embraced as Elite Technical consultants and the clients we serve. Our high-tech operation has been solidly high-touch from the get go!

Why High-Touch Is a Powerful Business Strategy

1.As the saying goes, people want to do business with people they like and trust. To like and trust you, they need to know you. They need to hear you speak, sense how you think, and tell you what’s important to them, too. They need to believe you have their best interest at heart. That requires a personal connection.

2.While it takes more time to have a conversation than to zip off an email, time invested in real discussion leads to the deeper insights needed to serve candidates and companies well. When people experience the trust and rapport built through expert service, they are more likely to stay engaged. It’s a win-win.

3.We believe employee loyalty and retention are essential to business success. Great experiences enhance loyalty. 89% of companies cite customer experience as a key factor driving loyalty and customer retention. Candidates and employees are our customers. Fostering meaningful experiences for customers (especially Millennials who thrive on experiences) leads to greater longevity, which contributes to a stronger bottom line. (It costs five times less to keep a customer happy than to find a new one.) Again, win-win.

4.When we dig deeper into a candidate's past and potential contributions through personal dialog, we seize an opportunity to strengthen the relationship. We learn why and how to value those candidates; we gather information that teaches us how to respect and regard them. This business intelligence fosters the deeper engagement needed for those long-term, high-value relationships that serve every business well.

Wonder how well our high-touch approach works at Elite Technical? Here’s what a contractor told us:

".... From the first e-mail exchange between us and the first telephone call I received, [my Elite Technical recruiter] has consistently shown me he cares about me. I can tell he cares about me from the tone of his communications and the subject matter we discuss. [He] consistently follows up with me in a very timely manner regarding issues of import to Elite Technical and me ... Everything about [him] says he is a professional who not only takes his work seriously, but deep down really cares about the people he works with .... I feel like I have a good friend in [him], although we have never met in person. In my opinion, that speaks volumes about the kind of person he is …” M. Busby, Systems Engineer

Learn more about Elite Technical contractor experiences at: elitetechnicaljobs.com

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