Engaging top talent has always been expensive, but now it’s really expensive.
To help today’s recruiters identify the best qualified candidates in the shortest time, diligent staffing companies are investing heavily in the growing costs of recruiting.
Every recruiter’s number one goal is to exceed their clients’ expectations by placing fantastic candidates in contract or direct positions. Ongoing success requires access to newer platforms, greater social media competence and increased brand visibility.
While recruiters still use traditional methods, the need to also become experts at social media recruiting, search engine optimization and AI-enabled sourcing makes the task dramatically more complicated and the investment per candidate more expensive than ever before.
3 Reasons Recruiting Costs More
1. Emerging Résumé and Job Websites
Not only do you need to scour traditional résumé sources like Dice and ClearanceJobs, but you also must pay for featured postings on the large aggregators, such as Indeed, LinkedIn and ZipRecruiter, to reach active candidates.
If you’re looking for work, check out the technical opportunities on EliteTechnicalJobs.com. For more than 30 years, we’ve built connections to the best tech jobs in the industry and the best people to fill them. We regularly post job alerts on LinkedIn, too. Stay connected with us on social media, or if you prefer, call us at 1-800-ELITE-50.
2. Social Media Platforms
In the past, staffing companies relied heavily on their recruiting managers, but today they also must invest in social media managers. Without social media investments, recruiters will lag behind and lose out on many potential placements.
Today’s success-minded recruiters must employ social media platforms such as LinkedIn, Facebook, YouTube and Instagram to locate qualified talent. They also need a dedicated social media manager to make sure their social presence is noticed and to help build their online connections. These strategies help uncover passive candidates, the people who aren’t applying anywhere but would move for the right role.
3. Search Engine Optimization
Staffing companies need to rank high on Google. This alone requires large ongoing investment and SEO expertise, along with a user-friendly website and smooth application processes that work well across all devices. Finally, recruiting firms also need to focus on integrating AI in all its evolving iterations, and those costs keep changing. We wrote about how we use it in recruiting automation and talent acquisition.
Why It Matters to Employers
In an evolving technology landscape, staffing company investments must keep pace, and we anticipate costs will continue rising. For hiring managers, that is exactly why a specialized partner pays off: you get access to the sourcing tools, platforms and networks without building them yourself. See how our recruiting process puts that investment to work on your searches.
At Elite Technical, we’ve committed to investing extensively in our social media relationships and technology to make the brightest matches for clients and contractors. Follow us on LinkedIn for regular job alerts and articles of interest, or request talent when you’re ready to start a search.